Book Review: Hooked — How to Build Habit Forming Products

Warren Challenger
1 min readJul 29, 2017


If you’re involved in digital product design, this book is a must read.

You’ll read this. Then you’ll hope your competition isn’t reading this. It’s that good. Stephen Anderson — Author of Seductive Interaction Design

I have read other books that tackle the same issues but this book does it very well.

Dipping into the psychology of users, Hooked shows us how companies have tackled the same issues UXers come across every day.

Whilst reading Hooked I found it so easy to see how I could put in place or use the techniques described. Even the most simple of websites or products you’re currently working on could benefit.

Hooked does lean towards techniques that encourage repeat use. Hence the title “Hooked”. But the principles can be applied to almost any product.

Over 50 bookmarks that I will refer to over time.

You can get hold of this book at most good retailers but if you’d prefer to order it online, here you go.

Score 9.5 out of 10

This book is awesome. My only small critique is that the book refers back to social media and their techniques two or three times too many.